Take a walk down Valencia Street today and you’ll find yourself waiting in line at a Disneyland of pop-culture opulence. Oblivious of the stark irony, graphic designers and marketing managers frequent $50/seat old-time barbershops and shop at retail boutiques obsessed with the rugged appeal of working-class fashion. Simultaneously, the actual businesses and experiences the proprietors are emulating are unable to compete in the increased rental market. What we’re left with are stage props and costumes in an increasingly detached culture of disingenuous, blue-collar nostalgia.
In my career, I was often told “You’re not a fit.” Looking back, it was all in how I packaged myself for each job. Every company that’s hiring an art director has a unique culture, style, approach etc. and you need to show that you can gel with that. Titles like “art director” cover a lot of different roles, so showing exactly what kind of art director you are is what goes in the cover letter
— Marc Lefton answers the question “What do art directors look for in cover letters?” on Quora.